Websites & shopsWebsites & shops
Website for tradespeople: what really has to be on it
Website for tradespeople: the six building blocks that belong on your site, from work photos to click-to-call and reviews. One page is often enough.
BLOG · AUTHOR
Lena Hoffmann
Design Lead & Content Writer at WebDrift. Shapes brands and digital experiences with an eye for every detail and writes clear guides on design, web design, content and marketing.
- Base
- Dresden · remote
- Languages
- DE · EN
- Favourite tools
- Figma · Affinity
Sketches every logo by hand first.
LATEST ARTICLES
Latest from Lena.
Websites & shops
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ALL ARTICLES
Sorted by topic.
Branding & design
14- What makes a good logo? 7 criteria you can check yourself
- What is a brand identity? Elements, examples and why it pays
- What is a design system? Explained for business owners
- What is a brand style guide and what belongs in it?
- UI vs UX design: the difference and why both matter
- Brand typography: choosing fonts that fit your business
8 more
- What makes award-level web design? 8 principles you can apply
- Brand strategy for small businesses: positioning in one page
- How to choose brand colours (without colour psychology myths)
- Logo file formats explained: SVG, PNG, PDF and when to use which
- Brand voice: how your business should sound (with examples)
- What is a corporate design? A plain-English guide for small businesses
- When to rebrand: when a new brand really makes sense
- What does a logo or a full brand identity cost?
Marketing
11- What is retargeting? Explained simply, with consent rules
- What is a marketing funnel? The stages explained with examples
- What is a lead magnet? Ideas for service businesses
- A social media strategy for small businesses in 5 steps
- LinkedIn marketing for B2B: a realistic 30-day plan
- How much does Google Ads cost? How the price is set
5 more
- Email marketing for small businesses: a simple start (with double opt-in)
- Content marketing for SMEs: what to publish when you have no time
- Call to action examples that actually get clicks
- What is conversion rate optimisation? CRO explained simply
- Google Ads or Meta Ads, what's worth it for small businesses?
Websites & shops
9- Website for tradespeople: what really has to be on it
- Shopify, WooCommerce or a custom shop: which is right for you?
- Does your website have to be accessible? The BFSG explained
- What is mobile-first design? How to build your website from the smartphone up
- What is a landing page? A beginner's guide
- What is a CMS? Content management explained simply