Branding & designBranding & design
What is a design system? Explained for business owners
A design system bundles colours, fonts and reusable components with rules. See what it is, when a small business needs one and how to start small.
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Branding & design: guides & answers
Logo, brand identity and design – how to build a brand that earns trust and stays memorable.
Related service: Branding
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14 articles
Branding & design
Branding & designBranding & design
UI vs UX design: the difference and why both matter
UX design shapes the whole user experience, UI design the visible interface. Learn the difference, the workflow, the deliverables and how to brief both.
Branding & designBranding & design
What makes award-level web design? 8 principles you can apply
Award-winning website design rests on eight principles, from hierarchy and motion to accessibility. Learn how to apply them and where they conflict.
Branding & designBranding & design
Brand strategy for small businesses: positioning in one page
Develop a brand strategy without an agency budget: capture your audience, promise, proof and personality on a single page and test it with real customers.
Branding & designBranding & design
What makes a good logo? 7 criteria you can check yourself
What makes a good logo? Seven criteria and simple tests, such as 16 pixels and one colour, that let you judge your own logo before you commit.
Branding & designBranding & design
Logo file formats explained: SVG, PNG, PDF and when to use which
Which logo file formats do you need? SVG and PDF as the vector original, PNG with transparency for daily use: uses, colour spaces and what to ask for.
Branding & designBranding & design
What is a brand style guide and what belongs in it?
A brand style guide records logo, colour, type and voice rules in one place. See what belongs in it, how long it should be and how to keep it alive.
Branding & designBranding & design
Brand typography: choosing fonts that fit your business
Brand typography gives headings and body copy clear roles. Learn how to choose fonts, check licences, protect readability and keep your website fast.
Branding & designBranding & design
How to choose brand colours (without colour psychology myths)
How to choose brand colours: 5 roles instead of gut feeling, WCAG contrast values, market differentiation, plus a checklist for getting started.
Branding & designBranding & design
Brand voice: how your business should sound (with examples)
Brand voice examples for small businesses: a 4-slider model for tone of voice, a do/don't list, and how to apply your tone in emails and web copy.
Branding & designBranding & design
What is a brand identity? Elements, examples and why it pays
What is a brand identity? The 7 elements, the difference from image and design, examples and why consistency pays off for small and mid-sized businesses.
Branding & designBranding & design
What is a corporate design? A plain-English guide for small businesses
A corporate design is the consistent visual look of a business: logo, colours, typography, imagery and layouts. Why consistency builds trust.
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