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BRANDING & BRAND IDENTITY

Brand identity that sticks.

Positioning, logo, colour, typography and guidelines, constructed as one system that earns trust and feels equally strong everywhere. For businesses across Germany, Europe and worldwide.

Start brandingPackages & pricing

01 / WHY BRAND

A strong brand is priceless.

It creates recognition, builds trust and makes your business the obvious choice — long before a sales conversation begins. Try it on the right: every decision changes the whole.

Time for branding when …
  • website, social and print all look different
  • customers compare you mainly on price
  • you're founding or launching a new offer
  • your business has grown — your logo hasn't
IDENTITY BUILDERCONCEPT SAMPLE
NordlichtClarity that carries.

Concept brand Nordlicht: Ember palette, Geometric typography, Circle form.

COLOUR
TYPE & TONE
FORM

Hover the options — the brand reacts live.

IDENTITY

Unmistakable

A logo and presence people remember — clearly set apart from the competition.

CONNECTION

Emotionally connected

People buy from brands they trust. A coherent overall picture creates exactly that feeling.

POSITIONING

Clearly positioned

When you know exactly what you stand for, you communicate sharper, sell more easily and argue less about price.

02 / BRAND SYSTEM

Not a logo. A system.

Seven layers that build on one another — shown here with the fictional energy brand “aurel”.

PREMIUMAFFORDABLECLASSICINNOVATIVEWHITE SPACEYOUR BRAND
  1. PURPOSEWhy you exist
  2. PROMISEWhat customers can count on
  3. PERSONALITYHow you show up
  4. PROOFWhy people believe you
01 / 07

Strategy & positioning

What do you stand for, for whom — and why you? We find the open position in your market and put your brand core into words.

AUDIENCECOMPETITIONBRAND COREPROMISE

03 / SCOPE

Everything a brand needs.

As a package or individually — you get exactly the building blocks that move your business forward now.

WORKSHOP
01

Brand strategy

Positioning, audiences, brand core and differentiation — compact, as a workshop.

LOGO
02

Logo & brand mark

Constructed on grids and radii — from favicon to building signage.

COLOUR
03

Colour system

Colours with clear roles, exact codes for screen and print, and tested contrast.

TYPE
04

Typography

Typefaces, hierarchy and weights — legible from billboard to app.

NAMING
05

Naming support

Name ideas, criteria and a first check of domains and social handles.

APPLICATIONS
06

Brand applications

Stationery, app, social, presentations — the brand at work.

LANGUAGE
07

Voice & messaging

Tagline, key messages and language rules so the brand sounds the same everywhere.

GUIDELINES
08

Brand guidelines

A clear rulebook — for your team, printers and any future agency.

REBRAND
09

Rebranding

Sharpen or reposition an existing brand — without losing the trust you've built.

04 / PACKAGES & PRICING

Transparent packages. Clear fixed prices.

Before we start, you know exactly what you get — and what it costs.

Logo & Essentials

For founders and small businesses that want to launch professionally.

€1,490fixed price · one-off

  • Logo system: wordmark & symbol with variants
  • Colour palette & typography
  • Mini style guide as a PDF
  • Favicon & social profile images
  • Every format: SVG, PNG, PDF
  • 2 revision rounds
Request Essentials

Brand Identity

RECOMMENDED

For businesses that want to grow clearly positioned — and charge what they're worth.

€3,900fixed price · one-off

  • Strategy workshop & positioning
  • 2 to 3 design routes to choose from
  • Full identity: logo, colour, type, imagery
  • Voice & key messages
  • Templates: business card, letterhead, signature, social, deck
  • Brand guidelines (PDF) · 3 revision rounds
Start Brand Identity

Brand System

Rebrands, multiple brands or a large rollout — planned individually.

from €7,900or on request

  • Rebrand or multi-brand architecture
  • Naming & brand architecture
  • Rollout: signage, vehicles, packaging
  • Design tokens for product & web teams
  • Guidelines as an online portal
  • One dedicated contact for the whole rollout
Discuss your project

All prices are final prices — no VAT charged under § 19 UStG (German small-business rule). Web design and development are not included. Need a website too? See websites & platforms

05 / HOW IT WORKS

From vision to brand in four steps.

A clear process with no surprises — you're part of every decision.

  1. 01WORKSHOPWEEK 1

    Listen & strategise

    Goals, audience, competition: in a workshop we lay your brand's foundation.

    YOU GETPositioning & brand core
  2. 02CONCEPTSWEEKS 2 to 3

    Concept & direction

    Moodboards and logo concepts: you see different routes and pick yours.

    YOU GET2 to 3 design routes
  3. 03DESIGNWEEKS 3 to 5

    Design & refine

    We build the chosen route into a system — logo, colour, type, imagery, templates.

    YOU GETFinished identity system
  4. 04HANDOVERWEEKS 5 to 6

    Handover & rollout

    Brand kit, guidelines, a short team briefing — and support with the first applications.

    YOU GETComplete brand kit

06 / DELIVERABLES

In the end, you hold everything.

This is what a real brand delivery looks like — click through the folders. The exact scope depends on your package.

AUREL_Brand_Delivery_v2.1 01_LogoFICTIONAL SAMPLE BRAND · 29 FILES · 214 MB
  • AUREL_Logo_Primary_RGB.svg4 KB
  • AUREL_Logo_Primary_RGB@4x.png212 KB
  • AUREL_Logo_Primary_CMYK.pdf96 KB
  • AUREL_Logo_Mono_Black.eps88 KB
  • AUREL_Symbol_Gold.svg2 KB
  • favicon.ico · app-icon-1024.png74 KB
01_LogoAll lockups, colourways and formats

Your brand is yours

Usage rights and editable files — no dependency on us.

Ready to use

The right formats for web, print and social, cleanly named.

Scales consistently

Guidelines that let third parties apply your brand correctly.

CLIENT VOICES

Brands people recognise.

What a clear identity changed for perception, pricing and sales.

07 / FAQ

Branding questions, answered.

Question not covered? Write to us at start@webdrift.io.

A logo is a sign. A brand is the overall impression people have of you — shaped by positioning, colour, type, imagery, tone of voice and every encounter with your business. That is why we don't just design a logo, but a system that holds all of these layers together.
Logo & Essentials usually takes 2 to 3 weeks, Brand Identity with a strategy workshop 5 to 6 weeks. A Brand System is planned individually. You receive a concrete timeline with your quote — before the project starts.
Not necessarily. Often an evolution is enough: we look at what already works and is recognised, then sharpen what needs it — colour system, typography or guidelines. We only recommend a full rebrand when positioning and presence genuinely no longer fit.
Yes. We develop name ideas, evaluate them against clear criteria and run a first check on domain and social handle availability. Trademark clearance and registration should then be handled by a law firm or the relevant trademark office (e.g. DPMA / EUIPO) — we'll point you to the steps required.
Logo & Essentials includes 2, Brand Identity 3 revision rounds. For a Brand System we define the rounds per phase in the quote — transparently, so we reach a result you fully stand behind, quickly.
You receive a complete brand kit: logo in every variant and format (SVG, PNG, PDF, EPS), colour values for screen and print, fonts with licence notes, guidelines and the templates in your package. After completion, the agreed usage rights are transferred to you — including editable source files.
No — on purpose. That way you only pay for what you need. If you like, we can carry your new brand straight into a website, marketing or graphic design afterwards — all from one team, with their own transparent prices.