MarketingMarketing
What is a lead magnet? Ideas for service businesses
What is a lead magnet? Ideas for service businesses, from checklists to mini-audits and what to watch for when delivering under GDPR and marketing law.
BLOG · TOPIC · MARKETING
Marketing: guides & answers
Campaigns, social media, email and budgets – what works for SMEs in Germany and what burns money.
Related service: Digital marketing
14 articles · 7 topics
01 / ARTICLES
All articles: Marketing
14 articles
Marketing
MarketingMarketing
Call to action examples that actually get clicks
Call to action examples: 15 formulations with a verb, a concrete benefit and the right placement, plus a table and a checklist for your website.
MarketingMarketing
A social media strategy for small businesses in 5 steps
Social media strategy for small businesses in 5 steps: choose your channel, define content pillars, set a cadence, measure what matters, ignore the rest.
MarketingMarketing
How much does Google Ads cost? How the price is set
How much does Google Ads cost? There is no fixed price: each click is set in an auction. How quality and budget matter, and how to estimate your costs.
MarketingMarketing
What is a marketing funnel? The stages explained with examples
What is a marketing funnel? The stages Awareness, Consideration, Decision and Loyalty, explained simply with examples and content for each stage.
MarketingMarketing
Content marketing for SMEs: what to publish when you have no time
Content marketing strategy for small business: five evergreen formats, one article per month in four hours, plus repurposing into social posts and email.
MarketingMarketing
What is retargeting? Explained simply, with consent rules
What is retargeting? How pixels find returning visitors, which consent is needed, how often to show ads, and when retargeting is worth the budget.
MarketingMarketing
LinkedIn marketing for B2B: a realistic 30-day plan
A realistic 30-day plan for LinkedIn marketing in B2B: profile, company page, three post formats and outreach etiquette, designed for small teams.
MarketingMarketing
Email marketing for small businesses: a simple start (with double opt-in)
Email marketing for small businesses: build your list, set up double opt-in, a realistic sending rhythm, the metrics that matter and the right tools.
MarketingMarketing
What is GDPR-compliant tracking? A plain-language guide for SMEs
GDPR-compliant tracking explained: consent, cookie banners, cookieless analytics and server-side tracking and what SMEs need to watch out for.
MarketingMarketing
What is marketing automation? A beginner's guide
Marketing automation explained simply: automated emails, lead nurturing, segments and triggers with examples like welcome series and GDPR consent.
MarketingMarketing
What is conversion rate optimisation? CRO explained simply
Conversion rate optimisation (CRO) explained simply: what a conversion is, where visitors drop off and how offers, trust, forms and testing lift results.
12 of 14 articles
NEW EVERY 3 to 4 DAYS
A new article every 3 to 4 days.
Practical, jargon-free and without invented numbers. What should we answer next?