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CASE STUDY · TOURISM

Mako Speed Boats

Private speedboat tours on the Red Sea: a dark, fast website where guests find their tour and request it on WhatsApp in a minute.

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Industry
Tourism
Location
Hurghada, Egypt
Year
2026
Scope
Design, development & SEO
Services
THE DIGITAL OUTCOMEScreen recording · desktop & phone
Screen recording: Mako Speed Boats on desktop, dark mode
Screen recording: Mako Speed Boats on a phone, dark mode

01 / THE STORY

Starting point, challenge and the road to launch.

Mako Speed Boats leaves Hurghada Marina for private snorkelling trips: Dolphin House, White Island, Orange Bay, Paradise Island and sunset cruises. Every boat carries only your own group, with a captain, a guide and hotel pickup.

STARTING POINT

The challenge

Guests book on holiday, mostly on a phone and often the evening before. The website had to show the difference to the big excursion boats at once and keep booking as short as possible.

  • Six tours with durations, departure times and inclusions had to be comparable.
  • Requests run through WhatsApp, so the message should already be written.
  • Tourists search for places like Dolphin House or Orange Bay.
PHASE 01

Design

A dark, sporty design with large boat and reef imagery, clear typography and light and dark mode.

PHASE 02

Tour finder & tours

Right in the hero, guests pick tour, duration and date. Every tour has a card and a detail view with gallery, schedule, inclusions and its own FAQ.

PHASE 03

Booking via WhatsApp

The booking form collects tour, duration, date, start time, guests and hotel and turns them into a ready WhatsApp message to the team.

PHASE 04

SEO & AI search

Structured data for local business, tours and FAQ, plus sitemap, robots.txt and an llms.txt for AI search systems.

LIVE

Launch and onwards

After go-live we keep supporting the system: measuring, improving and shipping new ideas.

02 / DELIVERABLES

What we built.

Every building block is connected to the others, creating one system instead of isolated tools.

01 — WEBSITE

Six tours, easy to compare

Each tour shows its starting price, duration, departures and key points on one card, with “Book now” and “More details” right below.

  • Tour finder in the hero
  • Destinations, big boat comparison, gallery
  • Light and dark mode
View service
Tour overview on the Mako website
02 — WEB DESIGN

A detail card for every tour

One click opens the tour in detail: key facts at a glance, description, gallery, schedule, what is included, what to bring and its own questions and answers.

  • Gallery and schedule of the day
  • FAQ per tour
View service
Detail card of the Dolphin House tour
03 — AUTOMATION

Booking in one minute

The booking panel is prefilled with the chosen tour. Guests add date, guests and hotel, and the form turns it into a ready WhatsApp message.

  • Tour, duration and start time preselected
  • Required field check
  • Sticky booking bar on phones
View service
Booking panel with form

03 / INSIGHTS

A look at the work.

CRMRequests: every booking request with tour, date, group and status (sample view)
CRMRequest detail: tour, time, hotel and history up to confirmation (sample view)
CMSManage tours: copy, duration, departures and starting prices (sample view)

04 / TECH STACK

What we built it with.

Proven tools, chosen to fit the project without unnecessary licence costs and with full data ownership.

  • HTML

    Markup

  • Tailwind CSS

    Styling

  • JavaScript

    Tours, detail cards & booking

  • GSAP

    Scroll animation

  • Schema.org

    Structured data

05 / GOALS

What the project is built to achieve.

We only publish numbers once they have been measured and approved by the client.

  1. 01Find the right tour in seconds
  2. 02Book without detours, right in the chat
  3. 03Be found when people search for the destinations

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