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LOADING DIGITAL SYSTEMS

CASE STUDY · HEALTH & MEDICINE

Clear Choice

Web design for a dental clinic in Costa Rica: calm, clear and designed for patients who travel for treatment.

Industry
Health & medicine
Location
Costa Rica
Year
2026
Scope
Web design (UX/UI)
Services
THE DIGITAL OUTCOMEScreen recording · desktop & phone
Screen recording: Clear Choice on desktop
Screen recording: Clear Choice on a phone

01 / THE STORY

Starting point, challenge and the road to launch.

Clear Choice is a dental clinic in Costa Rica focused on implants and full mouth restoration. Many patients speak English and travel for their treatment. The clinic commissioned us to design its website. The website is built with WordPress.

The challenge

Travelling abroad for major dental work takes trust above all. The design had to explain instead of sell and make the path from the first conversation to treatment visible.

  • No treatment promises: recommendations only come after an evaluation.
  • Prices only appear once the clinic has confirmed them.
  • Travel and the stay are part of the plan.

Hero with a coordinator

A large consultation image, one clear message and two paths: talk to a coordinator or view the treatments.

Services on scroll

Implants, full mouth restoration and professional cleaning appear one after another, each with an image, short copy and its own path.

Trust & treatment journey

A dark trust section, patient stories and a five step treatment journey, from the first conversation to follow up.

Contact without pressure

FAQ with straight answers, a chat window for common questions and a full screen menu layer, designed for desktop and phone.

Design delivered

The clinic commissioned the design and we delivered it: every page section for desktop and phone.

02 / DELIVERABLES

What we built.

Every building block is connected to the others, creating one system instead of isolated tools.

01 — WEB DESIGN

Services, one at a time

While scrolling, each treatment appears on its own with an image and the key points. The page stays calm while carrying a lot of information.

  • Implants, full mouth restoration, cleaning
  • Every recommendation only after evaluation
View service
Services section of the Clear Choice website
02 — WEB DESIGN

Trust instead of promises

A dedicated section explains why patients can trust the clinic: treatment plan before travel plan, one fixed contact and prices only after the clinic confirms them.

  • Clear principles instead of ad copy
  • Room for independent reviews
View service
Trust section of the website
03 — WEB DESIGN

Treatment journey in five steps

From the first conversation through evaluation and a personal plan to treatment and follow up: patients always see where they are.

  • Five clear steps
  • One contact for every question
View service
Five step treatment journey

04 / TECH STACK

What we built it with.

Proven tools, chosen to fit the project without unnecessary licence costs and with full data ownership.

  • HTML

    Clickable design

  • CSS

    Styling

  • JavaScript

    Scroll effects & chat

  • WordPress

    The clinic's CMS

05 / GOALS

What the project is built to achieve.

We only publish numbers once they have been measured and approved by the client.

  1. 01Trust before the first conversation
  2. 02Show the whole journey, including travel
  3. 03Calm and clear on every device

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