LOADING DIGITAL SYSTEMS
CASE STUDY · TOURISM
Private desert tours on the Red Sea: a website in four languages and a custom CMS the team runs on its own.
01 / THE STORY
Gazelle Crossover is a tour operator in Hurghada on Egypt's Red Sea coast. The team runs private 4x4 desert safaris, buggy and quad tours, snorkelling trips, day trips to Luxor and Cairo and private celebrations in the desert.
Guests come from many countries and mostly book from their phones. The website had to present tours clearly, take requests cleanly and be maintained by the team itself.
A home page with clear sections: tours, private celebrations, benefits, reviews, FAQ and blog, carried by the brand's orange and large desert imagery.
Every tour opens a window with an availability request. The server calculates the price from a single source, outside the price table guests get a personal quote.
A CMS for tours, pages, blog, FAQ, navigation, media and the home page sections. Changes are saved as drafts and go live with one click.
Sitemap, robots.txt, redirects and hreflang for four languages, analytics with self hosted Matomo and hosting with Docker on a dedicated server in Frankfurt.
After go-live we keep supporting the system: measuring, improving and shipping new ideas.
02 / DELIVERABLES
Every building block is connected to the others, creating one system instead of isolated tools.
A fast website for phone and desktop with a tour overview, private celebrations, reviews, FAQ and blog. All content comes live from the CMS.
The team maintains tours, pages, blog, FAQ, navigation, media and home page sections itself, plus bookings, notifications and a dashboard with analytics.
Booking requests run through a dedicated API. Spam is detected and flagged instead of sent, and each address receives at most three emails a day.
Technical SEO for four languages and analytics that stays on the client's own server.
03 / INSIGHTS
04 / TECH STACK
Proven tools, chosen to fit the project without unnecessary licence costs and with full data ownership.
CMS interface
API & bookings
Database
Cache & limits
Styling
Hosting on a dedicated server
Analytics
Translation helper
05 / GOALS
We only publish numbers once they have been measured and approved by the client.
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